Graphic design that fulfills the brief and leads to happy customers is what it's all about. Friendly and informal, pretentious designer waffle has no place here.
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An independent manufacturer of voice alarm, fire, telephone and disabled refuge systems, Baldwin Boxall wanted a series of half page ads to highlight their new one system wonder – VIGIL OmniCare.
A play on words mixed with photoshop-created imagery meant there was no cause for any advertising alarm.